Independent Marketing Organization · Serving advisors in 42 states (407) 901-2850Register freeAdvisor login
The growth partner for independent advisors

The best advisors don’t sell more.
They see more.

SRO handles your marketing and trains you to see the bigger retirement conversation already sitting in every Medicare appointment — so you build a bigger, more repeatable business.

Independent since 201142 statesBuilt by advisors

You already have the appointments. We help you see more in them — the bigger retirement conversation already in front of you — and we handle your marketing so you can focus on the client.

0
States served
2011
Independent since
2
Tracks · marketing + training
1
Connected system
Two tracks. One partner.

See more in every conversation.

Most vendors just do your marketing. We do it — and train you to see more in every conversation. That’s the difference between buying leads and building a business.

Track 01 — Marketing

We handle your marketing.

You should be in the conversation, not building campaigns. Our team takes the marketing off your plate — strategy, creative, media, workshops, and materials — so you can focus on the conversation, month after month.

  • Done-for-you direct mail and digital, built and managed
  • Compliance-aware creative, built to get approved
  • Workshops, webinars, RSVP + reminder systems
  • Your marketing, produced and managed for you
Explore marketing →
Track 02 — Advisor Training

We make you great in it.

Marketing only pays off if you win the conversation. Our live Cross-Selling Conversations training teaches the one skill that grows a Medicare practice into a retirement practice — because every Medicare conversation is actually a retirement conversation.

  • Live Cross-Selling Conversations sessions for agents
  • The discovery conversation — asking, not answering
  • Turn your Medicare book into retirement conversations
  • Practice optimization so you can run the volume
Explore training →
The ladder

Start with Medicare.
Grow into retirement.

Two programs on one ladder — the reliable way in, and the bigger opportunity it opens. The relationship starts at 65; the practice is built on everything that comes after.

01

Medicare 101

The education-first workshop you run to open the conversation and build trust — your repeatable way in.

02

Retirement 101

The deeper conversation — income, taxes, and rollovers — where Medicare clients become whole-practice relationships.

See the programs
More than marketing

Your business-process partner.

Marketing is just the start. We help you run everything around it — so every conversation becomes a bigger, more profitable, more repeatable business.

Systematize

One process, not five

We consolidate duplicate appointments and touches into one primary client meeting, with the systems and admin support around you.

Automate

Nothing slips

CRM-triggered follow-up, a connected tech stack, and clear reporting on spend, attendance, and cost per lead.

Scale

Build a team

Because the role is trainable, you hire for fit — not scarce, expensive veterans — and we handle the ramp.

Who we partner with

We invest in drivers, not passengers.

SRO isn’t for everyone. We take a limited number of advisors per market — and we choose the ones with drive and high standards.

Push
Pull
You keep selling harder
You see more in the clients you already have
Runs on willpower
It compounds on its own
Stops when you step away
Keeps running without you
You’ve built a job
You’ve built a business you can sell
See if you qualify
The difference

The advisors who see more.

You hear what you missed

The discovery conversation surfaces the retirement questions your clients were already asking — you just start hearing them.

Your book is the opportunity

The growth is in the relationships you already have. See more in them, and you never need to chase new ones.

Clients trust you with more

Ask better questions and the relationship deepens — that’s what turns a Medicare client into a client for life.

Company

Built by advisors — for advisors.

SRO Marketing was founded in 2011 in Lake Mary, Florida on a simple idea: bring the marketing muscle of a national organization to the independent advisor who wants to stay independent. Your business stays yours. We amplify it.

About SRO
Ready when you are

See what you already have.

Five quick questions — see exactly where you fit.